Heritage Hero

Fruit

An early design by William Morris, โ€˜Fruit,โ€™ also known as โ€˜Pomegranate,โ€™ is a charming design of abundance, where fruits and pomegranates happily hang and fruit blossoms bloom.

Discover Fruit

Lemons, oranges, fruit blossoms, peaches, and pomegranates populate this much-loved 1864 William Morris design, carefully preserved and recreated from our design archive.

made to measure with fruit

Transform your Fruit fabric into a bespoke, made to measure furnishing, bringing heritage into the home with this authentic William Morris design from our archive.

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The Story of Fruit

A delicious array of fruit hangs before us. See pomegranates, cut open to reveal a host of arils, as well as lemons, peaches, and oranges, all impossibly dangling off the very same branches. Reality and gravity here are happily suspended for a short while in this edenic scene of growth and abundance.

Fruit was one of the earliest designs William Morris made for Morris & Co. You can see this in the flat treatment of the branches and leaves, giving it an artful simplicity. Fruit or โ€˜Pomegranateโ€™ (its other name at the time) was chosen as the wallpaper in Jane Morrisโ€™ bedroom at Kelmscott House, where she lived with Morris in Hammersmith, London.