Heritage Hero

Daisy

Joyous and cheerful, Daisy has an artful simplicity that still captures our imagination hundreds of years on from when William Morris designed it in 1862.

Discover Daisy

The first design William Morris ever made for Morris & Co., Daisy remains a much-loved design, which has been preserved and recreated from our design archive.

made to measure with daisy

Transform your Daisy fabric into a bespoke, made to measure furnishing, bringing heritage into the home with this authentic William Morris design from our archive.

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The Story of Daisy

You can already see from this early work of William Morris his brimming passion for native, common plants that he would have encountered in Victorian England. Here, he takes the low-growing, often walked upon daisy, and makes this humble flower the main subject of decoration across our homes.

Morris’s passion for the Medieval age is evident here too. The flat background and rendering of the flowers, are influenced by the ‘millefleur’ style you find woven Medieveal tapestries, as well as early printed herbals.