Heritage Hero

Pimpernel

Ensnaring and intoxicating, the swirling rhythm and depths of Pimpernel have an ethereal appeal. Texture and drama unfolds with every twist and turn of Pimpernel’s flowerheads.

Discover Pimpernel

Pimpernel is a celebrated floral design with potent energy. A cherished William Morris design, this nineteenth century pattern has been preserved and reimagined from our authentic interiors archive. 

made to measure with pimpernel

Transform your Pimpernel fabric into a bespoke, made to measure furnishing, bringing heritage into the home with this authentic William Morris design from our archive.

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The Story of Pimpernel

William Morris designed Pimpernel in 1876, charting the tendrils which bowed in the wind, as seen through the intricate flowerheads and coils of the plant. Morris displayed this very paper in his own dining room at his Oxfordshire home, Kelmscott Manor.