Heritage Hero

Fruit

An early design by William Morris, ‘Fruit,’ also known as ‘Pomegranate,’ is a charming design of abundance, where fruits and pomegranates happily hang and fruit blossoms bloom.

Discover Fruit

Lemons, oranges, fruit blossoms, peaches, and pomegranates populate this much-loved 1864 William Morris design, carefully preserved and recreated from our design archive.

made to measure with fruit

Transform your Fruit fabric into a bespoke, made to measure furnishing, bringing heritage into the home with this authentic William Morris design from our archive.

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The Story of Fruit

A delicious array of fruit hangs before us. See pomegranates, cut open to reveal a host of arils, as well as lemons, peaches, and oranges, all impossibly dangling off the very same branches. Reality and gravity here are happily suspended for a short while in this edenic scene of growth and abundance.

Fruit was one of the earliest designs William Morris made for Morris & Co. You can see this in the flat treatment of the branches and leaves, giving it an artful simplicity. Fruit or ‘Pomegranate’ (its other name at the time) was chosen as the wallpaper in Jane Morris’ bedroom at Kelmscott House, where she lived with Morris in Hammersmith, London.